About HOKA

ABOUT US

WHO WE ARE

At HOKA, our goal is to inspire people to move. We want to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion – and with an “always-on” mindset for innovation and thinking outside the box, we craft bold and unexpected new solutions for athletes of all types.

We aim to amplify voices and help provide access to running, walking, fitness and the outdoors. We believe everyone is an athlete. And however you find joy in movement, HOKA has your back.

WHERE WE CAME FROM

“Radical change often comes about in trying to solve a simple problem. Our original goal was the improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertently reinvented the running shoe.”

HOKA Co-Founders Jean-Luc Diard and Nicolas Mermoud

Our culture

In 2020 we promised to take steps to dismantle racism in our industry and society, and become better allies. We recognise that fulfilling our promise to empower a world of athletes to fly over the earth will require a long-term commitment, a great deal of introspection and humility, and for you to hold us accountable. Click below to learn about the steps we have taken, and the steps we are taking. It’s Time to Fly™.

Careers

We are a bold brand rooted in performance, but we do our work with a smile. If you’re interested in joining our team, you can browse our current openings at the link below. We’d love to hear from you!